World Trade Center Spotlight: Edmonton

As a resident of Nashville, TN I am proud to introduce our sister city: Edmonton. Edmonton is Canada’s Festival City with over 30 festivals each year including the Edmonton International Fringe Festival which brings in close to 500,000 people and the Heritage Festival which celebrates more than 60 cultures. For golfers, Edmonton has over 70 courses and in the summer the golf days are 17 hours long. Edmonton is the furthest capital city in North America and has the largest mall in North America. It is a staging point for the second largest oil sands (Athabasca) in the world located in northern Alberta and large-scale diamond mining operations in the Northwest Territories. Also a major centre for the oil and gas industry, Edmonton is a strong technology, research, economic and education centre. I have never been to Edmonton, my sister city, however, I have been to both Banff and Jasper National Parks and they are magnificent.


Officers: Martin Salloum, President & CEO; Wendy Edwards, VP, Finance & Admin/ CFO; Robin Bobocel, VP Public Affairs.

Mission:  WTC Edmonton is your business ” home away from home,” a comfortable, one-stop service centre connecting you with global opportunities in trade, travel and investment”.

Background:  Located on the 6th floor of the World Trade Centre Edmonton since 2004, it is the international divison of the Edmonton Chamber.  It is the only World Trade Center facility in the prairie provinces.  All who are members of the Edmonton Chamber are automatically members of WTCE.

Trade Focus:

WTCE has established official partnerships with 19 northern Chamber of Commerces in Alberta.  These Chambers have preferred access to the services and facilities in Edmonton. Any international businesses that want information or contacts with these communities can access them on the WTCE website.

Exports in Alberta trended downwards in 2010 although the domestic economy strenthened. This is in part due to the weakened U.S. economy. Alberta companies exported just over 6.09 billion in November 2010.

Export Merchandise for Alberta: Mining & energy, agriculture, machinery, industrial products.

Export Destinations for Alberta:  United States is by far the largest export destination. Others include Mexico, Asia-Pacific, and Europe. You can check out the 2009 Alberta International Trade Review for more detail.

Services:  WTCE organizes trade information, trade education, exhibitions and trade missions. The WTCE buidling has many services for its members: high-tech meeting rooms, private offices, computer work stations, banquet facilities, and more.  There is a Consular Corps division of people who represent their country and promote its trade, products and tourism.  Contact information is available on the WTCE website for policy and trade related questions.

Members of WTCE have the opportunity to enroll in quality trade training courses (a partnership with FITT: Forum for International Trade Training) with the end result of certification as an International Trade Professional (CITP).


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Contact Information:

World Trade Centre Edmonton
#600-9990 Jasper Avenue
Edmonton, AB, T5J 1P7
(780) 409.2131

Banff National Park

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